Marketing Artist vs Marketing Scientist

Is marketing an art or is it a science?

In today’s technology-charged world of SEO and Google AdWords, some may feel like the fun has been drained from the industry in search of winning the ROI numbers game.

And while there definitely IS a science behind marketing, there is still plenty of room for the artistry we’ve all come to love and desire.

This infographic sums it up nicely to give you a sense of the perfect combination between the marketing Artists and Scientists of the world.

Source: PARDOT

Fortunately, DMC has got some of the best of both worlds working for us on our clients’ marketing needs all the time.

Curious if we can help your marketing efforts?

Schedule a RISK-FREE Strategy session with us and let’s find out once and for all!


Here’s to your success!

Devin A. Herz



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Devin Herz Author Marketing