How Video Marketing Benefits Your Business

Do you know that video was the number ONE form of media used in content strategy last year, leaving far behind blogs and infographics?

More than 87% of businesses use video as a marketing tool. Video is unique because it stimulates the senses through sight, sound, motion, and emotion. It more so motivates people to act compared to other marketing content strategy elements.

Let’s take a look at why Video Marketing is so popular and how it will benefit your business.

  • Higher Conversion Rates

People today expect to see videos on your website and social media pages, and they’ll likely watch them. This increases the conversion rate by 80%. Meanwhile, including videos in your email campaigns increases your click-through rate by 200%-300%!

  • Better Search Engine Rankings

Google has been promoting the importance of video content for almost 15 years now. That’s why posting videos on your website helps you receive higher search engine rankings. Videos assist in increasing organic traffic from Search Engine Result Pages (SERPs) by up to 157%.

Videos are a powerful weapon in the hands of a Search Engine Optimization (SEO) expert. They don’t impact the rankings directly, but they do give your website a better chance of improving your rank.

  • Improves Customer Connection

Videos improve customer relationships and build trust with potential clients. It offers a personal touch and a better look into your company and values.

Compared to copy against a white background, for example, a video wins every time. After all, it’s psychologically tougher for the user to turn off the video than to stop reading text.

  • Boosts Brand Awareness

Videos do an excellent job boosting brand awareness, which is an integral part of a successful marketing campaign. Utilize video to tell your company’s story, conduct employee interviews, share behind-the-scenes footage, product information, client testimonials, and more. Video allows your message to be better remembered by your audience, ultimately amplifying your brand awareness.

  • Increases Engagement & Shares

Videos have an extremely high social share potential and social videos generate 1200% more shares than text and images combined.

Shareability and word-of-the-mouth marketing go hand in hand. By making your content more shareable, you aren’t just reaching a wider audience, but also giving your audience a chance to become your brand ambassador.

If video marketing hasn’t yet become an integral part of your campaign, there’s no better time to reap the benefits.

For more information about Video Marketing and how it will benefit YOUR business, reach out to us at Dynamic Marketing Consultants. We’d look forward to working on your video project and answering any questions you may have.

Updating Your Brand? Don’t Forget Video Too

We recently had the pleasure of assisting one of our long-time clients in refreshing their brand. Included in that process was updating their staff photos and obtaining new video footage to be used for their website and various marketing materials.As marketers, we can’t stress it enough how important it is to keep your photos and video footage current. When someone views your website and marketing materials, they should get a true look into your company and know exactly what to expect.

The Dynamic Marketing Consultants team flew on site to Texas to meet with the team at Cowen | Rodriguez | Peacock. We were there to advise and assist with their photoshoot and take the lead on capturing their new video footage.

We began working on the video strategy long before we flew to Texas. In order to properly strategize, we first had to understand how the videos would be used, who the audience is and in what formats the videos would be used. All of this helps our film team properly plan the perfect way to film; how long the videos should be, what angle to shoot, etc. With all of those particulars in mind, we were then able to create the storyboard sand write the scripts. With the help of everyone at Cowen | Rodriguez | Peacock, we filled in the missing pieces of industry specific lingo and decided what call-to-action would be used. In this case, we also received full translations for the videos as we would be filming in Spanish as well.

The most exciting part of the process was filming. We arrived on set with our DSLR cameras, wireless microphones,and lighting equipment. Our team helped break down the script to make it as easy as possible for the person being filmed. The most beneficial part about being in person and on set during the film process is that we are able to provide immediate feedback to make sure we capture the best, highest quality footage. Once we capture that footage, our video experts finalize the video,making any edits, adding music, b-roll,and other finishing touches.

From start to finish, the film process is very detailed and catered exactly to what our client’s needed. Video is a great asset to have in your marketing toolbox and can be used on your website and social media. DMC takes it one step further and can even help you add video to your printed marketing materials with products like video books and video brochures. Ready to learn more? Contact us today.

 

 

Jaws Drop While ROI Soars with Direct Video Mail

2018 is here! Are you ready to actually capture your target audience’s attention?

Video has been proven to be one of the most effective mediums to convert your clients. But, posting video content to your website and social media is not enough as there are too many distractions pulling your audience in a million different directions.

Ensure your video messaging stands out by mailing your video direct to your contact’s physical address. Video in a piece of mail? We make it happen with our PrintAVizion product line! This unique direct mail piece is completely customizable and allows for 100% engagement! This revolutionary product is an innovative gift for your recipients. Once opened, there’s no doubt your audience will be entirely focused on the exceptional content you’ve provided.

Be bold! 2018 is the year to do something different! If you’re ready to reach out and grab your client’s attention, do it with PrintAVizion, a unique offering from Dynamic Marketing Consultants