Empower Your Employees with Internal Marketing Systems

Understanding the Importance of Internal Marketing

Internal marketing is an essential and commonly overlooked part of effective marketing. The internal aspect refers to the marketing relationship a business has with its employees. While focusing on external marketing is vital for raising brand awareness and creating revenue, internal marketing seeks to meet and provide for the needs of employees.  Marketing to your internal “customers” is an important aspect of promoting effective growth within a company.

Regardless of an employee’s job title, they likely rely upon other employees, teams, as well as the company, for information and support. There are countless benefits to be seen from improving the communication among your workers! The importance of each employee understanding the company’s direction, values, and vision cannot be overstated. This level of connectivity breeds a positive company culture and feelings of inclusion while encouraging your employees to truly believe and live the brand’s culture. A cliché sentiment rings true in this instance- if your employees are not passionate about your brand, it will be apparent in their work.

Benefits of Integrating Internal Marketing Strategies

With an internal marketing strategy in place, employees are treated as “internal customers” who must be equally convinced of a company’s vision and worth with just as much importance as you would place on an external customer. The goal of internal marketing is to align every aspect of a company’s internal operation to make sure they are as capable as possible to provide high value to customers. If a company can operate in a coordinated and standardized way, that company can provide a more consistent experience to their customers and employees. A positive side effect is employees becoming more empowered to make decisions within company guidelines and feeling valued for their contributions. These aspects work together to create a positive and productive company culture where your workplace and business will benefit greatly.

A Simple Solution to Begin Improving Your Internal Marketing

There are many things you can do to improve your outreach in this area, beginning with your mindset! Set your mentality to regard your employees as an audience. Are you experiencing problems such as staff not reading your memos or forgetting the information given in emails? Begin crafting content for them as you would for your desired client. Engage them with a story – with your brand’s message and goals in mind. Reinforce a concept with customer testimonials and deliver important information over time through several channels. Add a human element by appealing to emotion and the daily happenings in your business. This might seem like a lot to propose, but you will immediately see improvements in your workplace. By keeping your employees up-to-date on changes and current campaigns, your workers will be well-informed and confidently speak on the unique selling points you offer.

E-mails and newsletters are great communication channels for improving your business’ internal marketing. If you are a corporate manager or CEO, consider beginning to author a transparent monthly update communicating goals that have been successfully met, what has been accomplished, and what to expect next. Speak in a conversational tone and end your piece with inviting questions to encourage an open conversation and employee feedback. Consistency is key in communicating with your employees, so be sure to make it a point to communicate in this way reliably and regularly!

How We Can Help

To take your initiative a step further, consider hiring a knowledgeable marketing firm. By huddling with industry leaders who understand common pitfalls and best practices, you can avoid unforeseen challenges and get right to improving your workplace communication. Marketing experts can aide with staying on top of vital aspects of your marketing, like newsletters, and promoting upcoming events or initiatives. Further, hiring out a business writer for these tasks can save you the time spent putting it all into words and keep your essential daily business tasks front and center.

Internal marketing systems offer everyone direction as well as something to be excited about and a part of! Contact us to learn the next steps to take to captivate and motivate your internal customers and take your marketing strategy to the next level.

Wake Up Your Sleeping Clients with A Reactivation Campaign

You took the time, effort,and resources to obtain each of your clients. How many of them are currently sitting stagnant in your database? Using a reactivation campaign is a cost-effective way to “wake” your clients up who have been “hitting snooze” on your services or product offerings.

When it comes to reactivation campaigns, it’s important to keep in mind your target audience and your goals. Your campaign could be direct mail or via email. Both are effective and engaging, although here are DMC, we know from experience how direct mail truly leaves a lasting impression.

Whether it be someone who previously engaged, expressed interest,or purchased from you, it’s important to think about enticing offers and promotions that will incentivize them to follow through now. You know they’re interested in what your business provides since they opted in. Don’t just tell your clients what you can do for them, show them you understand their needs and tailor the messaging to that. In our experience, we’ve found it is most effective to test offers to see which gets your clients to convert.

Here are a few of our latest reactivation campaigns:

If you’re ready to re-engage your clients with a reactivation campaign, contact our team today. We’ll help you create a unique marketing sequence that will have your clients picking up the phone!

Do Results = Happiness? OR Does Happiness = Results?

Every company wants their people to do well and enjoy their work.

And we believe everyone should work hard in order to be happy, right?

But could we be thinking about things backwards?

Check out this fast-paced and very funny talk, where psychologist Shawn Achor argues that, actually, happiness inspires us to be more productive.

Shawn actually spent 12 years at Harvard studying happiness and it’s amazing how simple it is to impact your results in business and life in general, simply by being happy.

It’s only about 12 minutes long, but it really hits home and is a great reminder that we all have the ability to impact our results with our attitude. Watch this Video and explore your Marketing Ideas with Online Marketing experts.

Here’s to your success…and happiness!

Devin A. Herz