As a business owner, you should collect customer reviews and respond to them because it helps your brand stay relevant in the market. It’s also beneficial for both customers and businesses when they provide feedback about their experience.
Online reviews from customers have created a new field in marketing and communication that bridges the gap between traditional word-of-mouth and viral form of feedback.
Below we Discuss 7 Reasons Why Customer Reviews are Essential
1 – Understanding Your Customers & Their Needs Improves Customer Service
As the reviews your customers leave can give you feedback on what they want, analyzing them helps understand overall customer satisfaction. By using this insightful information as constructive criticism, you can improve customer service and quickly resolve the issues that consumers face. This will create a positive experience for them while keeping your focus on their needs.
2 – Establish Credibility & Social Proof
Our unique social nature allows us to ask friends and family for recommendations, but since the internet’s emergence, it has become much easier. Online review sites allow users globally to get information about products before they make their buying decisions by just clicking a button on their phone or computer!
3 – Contend with Experience to Save Margins
Reviews allow new businesses to compete with the more established competition and potentially gain a good reputation. It’s like choosing between two companies, one has 50 3-star reviews while the other company only has seven five-star reviews. There you go! You just took the discussion away from price and discounts.
4 – Give Consumers a Voice and Create Customer Loyalty
A new study found that consumers who leave online reviews for businesses are more likely to feel loyal and even happier about their experience. This is because they felt like they had a voice – it didn’t matter whether you were behind the screen or not, there was still some kind of connection between them both. So, if you see a disappointed customer who leaves an online review, take the time to find out why and make it right. You may not be able to change their overall perception of your business but showing that little bit extra can go a long way in keeping them coming back for more.
5 – Supercharge Your Rankings
Reviews are the most important ranking factor in local search. They help businesses rank well, even if they have low-quality link profiles. Google wants the local search results to be high quality and relevant. According to Search Engine Journal, “Pages with reviews which mention a keyword and/or the name of a city, were found to have higher rankings in Google’s local pack.” At this level, having keywords you are trying to rank for while also mentioning cities has been seen as highly correlated with ranking well on Google My Business.
6 – Consumers Become Your Marketing Force
Positive online business reviews are worth more than any marketing campaign. They’re like micro-marketing campaigns that keep working long after they’ve been posted, providing your business with benefits it can’t get through simple advertising techniques alone. This constant positive image created by these types of reviews is good for both the short and the long term because potential customers will continue to see this brand awareness on social media sites without even searching specifically for you themselves!
7 – Reviews Give Birth to More Reviews
When businesses receive online reviews, they encourage other visitors to leave their own feedback. Just the appearance of several reviews seems to be enough to give new customers confidence and incentive in submitting their opinion on a particular product or service. As online customer reviews become more important, your involvement is only going to be even more necessary. Customer reviews are great for grabbing consumer’s attention and increasing sales. They also help consumers make decisions on their purchase as they increase in importance and secure the business’ visibility in search rankings; moreover, there will always be increased competition encouraging reviewers, so it becomes very important that you get involved early!
How Can I Take My Review Profile to the Next Level?
Empower your business with the tool designed for a higher star rating and a winning online reputation. The InterReview Video System powered by Dynamic Marketing Consultants.
92% of customers consult reviews! Don’t just stop at collecting authentic written reviews.
Remove the stress and awkward feeling of asking for your reviews. Let Dynamic Marketing Consultants do the work for you. Our system simplifies the interview process, provides you with priceless video testimonials and case studies to assist in future sales opportunities.
What is the InterReview Video System?
Our team will contact your customer and coach them through our virtual video interview. We will ask them just the right questions regarding their experience with your company, product and/or service. We take care of all the editing of the captured footage including introduction animation, lower thirds and title bars, B-roll graphics, and video, finishing it up nicely with Outro animation with your chosen call to action. DMC will then package your InterReview up with a bow on top by developing final videos for use on your website, social media, and marketing platforms.
For more information about Video Marketing and how it will benefit YOUR business, reach out to us at Dynamic Marketing Consultants. We’d look forward to working on your video project and answering any questions you may have.