5 Ways to Get More SEO Bang for your Buck

Every business needs SEO. If you’re a consultant or marketing agency, every single one of your clients is looking for you to get them results. They want to show up in search engine rankings—and not just anywhere, but ranked competitively so they get noticed by new audiences.

As we all know, there are certain steps regarding SEO like creating a website with the proper structure and implementing a content plan. Once you’ve covered the basics, you’ll then take your efforts to the next level so that you can really deliver for your clients.

The five techniques below outline a plan based on what your clients’ already have implemented and what you can do to create more valuable SEO.

  1. Optimize Old Content

Many business owners have produced a great deal of content over the years. If your client has been blogging for 15 years, there’s a ton of valuable content to tap into! The key is to go back and re-optimize older content. Check all links, eliminate outdated resources, and update the content so it’s current and relevant for today’s audience.

  1. Embrace New Formats

Today, content is about so much more than blog posts. And fortunately, a format such as video can help you create exponentially more content in the same amount of time.

  1. Add Video to Your Pages

Speaking of video, if your client doesn’t already have videos on their website, now is the time to include content in this popular format. Not only are people more eager than ever to consume content in video format, video also helps increase your ranking with the search engines.

One of the ranking factors for Google and other search engines is “Dwell Time” which is essentially, how long a visitor stays on a given web page). Longer Dwell Times guide search engines to infer that the content on the given page is relevant to the viewer, which they reward by giving you a boost in SERPs (Search Engine Results Page).

  1. Get on Featured on Podcasts

We’ve talked before about the SEO benefits of guest podcasting. Lately, there has been a shift away from guest blogging and towards guest podcasting. Many businesses have launched podcasts, and they’re hungry for relevant guests to fill each episodes. Why not find your client a slot on relevant podcasts?

Guest podcasting is great for several reasons. The time commitment is minimal; in 20 minutes of talking, you can create an entire episode. Plus, since you’re a guest, it’s up to the podcast host to edit the episode and do all of the behind-the-scenes work.

Podcasters are happy to link to your client’s website, ebooks, and other resources. This creates backlinks for their site, which are an important external element in building reputation and SEO. Plus, the podcaster will promote the episode through their networks and channels, bringing additional exposure to your client.

  1. Collaborate with Clients to Produce Content

The final step to boosting your client’s SEO is a bit more involved, but it’s a worthwhile investment. Each month, work with your clients to produce content. This could be a video or podcast interview on your own site, a case study, a co-created survey, or just about anything else you can dream up.

Put together a package of content featuring and partnering with your clients. Through this process, you’ll generate backlinks and great content for both of you. Collaborating with your clients strengthens your relationship with them, plus it can help you close more deals for yourself!

As a marketer, you understand how to nail down the basics of SEO. When you’re ready to take things to the next level, these five steps are a great place to start. For any help, reach out to your trusted team at Dynamic Marketing Consultants today!

“Alexa, how can I market my business for voice search?”

Voice search is no longer just forasking Alexa to tell you the weather or asking your Google Home to call your Mom. Voice search is a growing trend that may actually stick around.Pew Research Center reports 46% of Americans use digital voice assistants, while comScore predicts by 2020 that 50% of searches will be done by voice.

In just a few years,50% of searches will be done by voice… as marketers, hearing this statistic is both alarming and exciting. To evolve with this new search method, marketers and businesses alike will need to include marketing strategies geared toward voice searches.

How People Speak to Search vs Type to Search

When people type to search, it’s usually just a few key words or phrases. When someone speaks to search, they ask a question as if they are talking to another person. This is important to keep in mind when it comes to your website development. Your site’s content should be created to match how someone may speak.A great way to address this is by creating a FAQ page. Use this page to list out questions (as well as answers) that a potential client might ask in their voice search. Remember, keep your content informative and conversational in tone.

Location, Location, Location

When people ask their voice assistants for something, it’s likely they want an immediate resolution that is nearby. The last time you used a voice assistant, you probably mentioned the city or said “near me” at the end of your question. Utilizing local SEO tactics is imperative to reaching your local market for voice search. Make sure your address is present on your website on multiple pages and ensure your listings on local directories is accurate. Also, it’s important to encourage clients to rate your services on these directory listings too as they will help you rank higher.

When it comes to voice search, responses from a digital assistant are often singular, making competition high and SEO ever more important. At DMC, we’re here to help you take the proper steps so that your business is at the forefront of this trend. If you’re ready to get started, contact us here.

Get A Jump Start On Your 2018 Marketing Goals

Running a company can be overwhelming. Each day brings new responsibilities, and it’s easy to fall off track and lose sight of what goals need the most attention right now. One of the best things you can do to stay organized and keep your team on track all year long is by creating a full year marketing calendar and strategic plan. With the new year just a few weeks away, you’ve already got to play catch up if you don’t yet have a 2018 marketing calendar that will tell you exactly what budget to stick to, what goals to have in place, and how you will be able to achieve these goals.

At DMC, we offer a complete single-day marketing analysis and consultation. Our one-day solution is designed to be an intensive examination of your business’s marketing initiatives with the ultimate goal aimed at providing detailed and actionable plans that will immediately increase your effectiveness. This December is the perfect time to take advantage of our one day solution, as this 24-hour process begins with an in-depth discovery of your business and collection of the various marketing collateral that you’ve used in the last year. After extensive evaluation, we will deliver a comprehensive report of potential marketing pitfalls and valuable opportunities. You can then use our insights to develop your 2018 marketing calendar just in time for the new year. It’s often hard to evaluate your company in an objective way. DMC’s one-day solution is a great way to get a new and fresh perspective about what you’re doing right and what needs improvement.

Our one-day solution includes:

  • a detailed analysis
  • interactive consulting
  • strategic and tactical plans
  • actionable solutions
  • priority for action items

We know this often dozen+ page report can be overwhelming, so we also provide help on the implementation side on a project by project basis. Honestly, we’re here to help! We want your business to succeed!

If you’re ready to develop your 2018 business plan, take advantage of our one-day solution!