How to Tell a Story with Your Brand: The Secret to Emotional Marketing
Consumers don’t just buy products—they buy stories. In today’s competitive market, a compelling brand story is your most powerful tool for creating lasting connections with your audience. But how do you craft a narrative that resonates? Let’s explore the power of emotional marketing and how you can use storytelling to elevate your brand. Why Storytelling […]
The Psychology of Color in Branding and Advertising
Color is more than just a visual element—it’s a powerful psychological tool that influences emotions, perceptions, and consumer behavior. In branding and advertising, the strategic use of color can make a brand memorable, build trust, and even drive purchasing decisions. Understanding how colors affect your audience is essential for creating impactful marketing campaigns. The Science […]
April Fool’s Marketing: The Best Pranks and Campaigns That Worked
April Fool’s Day isn’t just about pranks among friends—it’s also a golden opportunity for brands to showcase their creativity, build engagement, and create buzzworthy moments. When done right, an April Fool’s marketing campaign can increase brand awareness, entertain audiences, and even drive sales. Let’s explore some of the best April Fool’s marketing campaigns that worked […]
Command Attention: How to Make Your Brand Unforgettable at Trade Shows
Trade shows and conferences offer unparalleled opportunities to showcase your brand, connect with potential clients, and stay ahead of industry trends. But with countless exhibitors vying for attention, how can you ensure your brand stands out from the crowd? The key lies in creativity, engagement, and strategic planning. Crafting an Unforgettable Presence 1. Create an […]
The Rise of Video Brochures: Why They’re a Game-Changer for Businesses
In today’s fast-paced digital world, businesses are constantly seeking innovative ways to captivate their audience. Enter video brochures—a revolutionary blend of print and digital that is transforming marketing strategies. These high-impact tools combine the tangibility of traditional brochures with the power of video storytelling, making them an irresistible asset for brands aiming to leave a […]
AI-Driven Marketing: How to Automate and Personalize Your Campaigns
Artificial intelligence (AI) is transforming the marketing landscape, making campaigns smarter, more efficient, and highly personalized. Businesses that embrace AI-driven marketing strategies can automate tedious tasks, gain deeper insights into customer behavior, and deliver tailor-made experiences at scale. The Power of AI in Marketing AI is no longer a futuristic concept—it’s an essential tool for […]
Print Meets Digital: Marketing Strategies That Work
In a world where digital marketing dominates, it’s easy to overlook the power of print. But the truth is, print is far from obsolete—it’s evolving. When strategically combined with digital efforts, print marketing can create a seamless and highly effective multi-channel experience that captivates audiences and drives conversions. The key lies in integration, not substitution. […]
How to Blow Up Your Sales With These 4 Abilities! – Video
Join Devin Herz as he talks with Terry Begue about what motivates people to buy, how to take away the reasons why they may not buy, and how to blow up your sales! Special guest, Terry Begue is an international speaker and author of, “Attract & Keep Customers for Life: Four Abilities to Build Trust, […]
How Business Marketing Consulting Firms Accelerate Growth
Well, as most know, the internet is changing the way customers perform research to address problems and/or implement new solutions. Companies that have not already implemented a digital marketing strategy and plan will be left behind their competitors who have invested in online marketing programs. However, Business Marketing consulting firms are a great resource to […]
How to Be Unforgettable in Days Beyond Social Media | Shaily Hakimian – Video
Join Devin Herz as he discusses how to be unforgettable in days via 1-on-1 guidance, clarity, & accountability with the owner of, Your Social Media Sherpa, Shaily Hakimian. Special guest, Shaily Hakimian has spoken at Trunk Club, Fiverr, State Farm, Notre Dame, University of Illinois, DePaul University, and the University of Chicago. Key Takeaways from […]