Burger King vs Twitch – Savvy Marketing or Misfire? – DMC Marketing Nugget

This summer, Burger King generated international exposure worth millions of dollars – and all for just a few $5 donations to gamers streaming on Twitch.
Twitch users weren’t happy.
And that’s what generated all the coverage.

In this week’s Marketing Nugget, DMC’s Devin Herz takes a look at whether Burger Kings campaign was a smart marketing move or a misfire.