Foundation Domination for First Choice Marine Supply

FOUNDATION

DOMINATION

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Building with major brands

"The first step to success is laying a strong foundation; the rest is built on that."

- Andrew Carnegie

Solidify Your Success: Discover the Pillars of Our Foundation Domination System…

First Choice Marine Supply
FOUNDATIONDOMINATION

Step 1 | R&D

Based on our discovery call and research this systems is tailor built to provide you a marketing foundation for long-term success!

Onboarding & Ongoing Consult

Unlocking Your Vision:
Dive deep into your goals with our 1 hour onboarding consultation and monthly consult calls. Uncover opportunities, short & long-term objectives, client avatars, as well as your personal aspirations.

The Master Plan

Crafting Your Blueprint for Success:
Our foundation plan unveils creative strategies, recommended systems & tools for dominance in your market. This will act as our pathway together to continue checking off the goals.

Collaborative Workspaces

Streamlined with Systems:
Enjoy our cloud-based systems that ensure organized project tracking, & detailed scope of work management for each marketing venture.

Step 2 | Unleash the Creative

Web Strategy & Development

Effective website design is essential; it ensures a seamless user experience and plays a pivotal role in establishing a compelling online presence. We will make your vision a reality!

🔭 Update website, including platform, theme, copy, design & navigation to provide an instant first impression that builds trust and engagement.

💸 Build a true lead funnel that provides your unique selling proposition and call to action to generate interest. Opt-ins will be entered into an automation sequence to support their journey.

🪜Share your “Why,” share case studies, solutions, core values and focus on 1 main Call to Action

📁 Educate viewer on your services to quickly let them see a snapshot of your main offerings.

🧰 Integrate CRM technologies into site to streamline communication and automation processes.

🛒Prepare site for e-commerce shop with WooCommerce and tie in to CRM.

CRM Automation

Unlocking the potential of automation & client management systems is key to achieving both internal efficiency & provides for unmatched prospect/client journey.

Client Management | Keep track of all your contacts, your industry/investor segments, notes and tasks with ease.

Web Integration | Seamlessly integrate a CRM system into your website to enhance customer relationships and streamline operations.

Opportunities | Provide you with a way to track your sales pipeline, leads & automate sequences.

Inbound Leads | Build lead funnel with sequences

On Time | Develop a comprehensive calendar system and sequences to boost meeting generation and maintain an organized schedule for your business.

Communication | Email newsletter template design to keep you top of mind monthly.

Collateral

In today’s digital landscape, tangible marketing collateral such as brochures, handouts, and event swag play a crucial role in your plan, offering a tangible touchpoint enhances engagement & leaves a lasting impression.

Business Essentials | Start off with the essentials you need to make an amazing first impression. From business cards to your email signature we will have it done and done right!

Impactful Sales Tools & Event Materials | This will help you show up differently for your audience segments and provide the reasons why they should hire you vs. competition. Can be used as sales tool and/or welcome pack

Video-in-Print | Develop a PrintAVizion video book design. This is an exceptional sales tool, to uniquely showcase your solutions and stand out in the sea of sameness.

Production Guidance | We have our fingers on the pulse of print, direct mail, and production. We are here to streamline your ordering or provide you guidance on best options.

Video

Utilizing impactful videos is key to showcasing your company, sharing compelling testimonials, and amplifying brand awareness to captivate your audience.

Sales Video | Create a powerful sales and awareness video that provides a quick overview of benefits, your why, share solutions and testimonials to aid your sales process.

Impact | Develop engaging logo animation video, intro and outro card.

Your Story | Conduct virtual interview or work with a local videographer to generate initial story content to be used across all platforms.

+ Add On
On-Location Video Shoot

Social Success

Social media profiles are crucial for establishing a strong online presence, credibility and engaging effectively with your audience. Your audience may not live there but you should have these profiles optimized to build trust.

Profile Setup | Kick off your social media profiles with fresh content and engaging visuals to boost brand awareness and engagement. Includes Facebook, Instagram, LinkedIn, Google My Business.

Creative | Craft 8 social media posts and 4 social video reels to make a immediate impact.

Management & Scheduling | By using the DMC CRM, you’ll gain access to our calendar and creative resources. Additionally, your team can utilize the app to schedule and post additional content.

$ 5980 1st 3 Months
$4980 Remainder of Year
12 Month Commitment
Start Date December 1st

STEP 1

Example Project Scope (1st-Month Plan)

Phase 1: Website Revamp and CRM Integration (Month 1-2)

Website Development:
- Select and implement a new website platform and theme that aligns with brand aesthetics and goals.
- Develop and design impactful web pages that enhance user experience and trust.
- Structure navigation to highlight main offerings and streamline user journey.
Lead Funnel Development:
1. Create a compelling lead funnel showcasing the unique selling proposition and a strong call to action.
2. Implement opt-in forms for lead captures, supporting an automation sequence for nurturing prospects.

Content Creation:
- Articulate company values and “Why” through engaging copy, including case studies and solutions.
- Highlight one primary Call to Action to drive conversions.
Service Snapshot:
- Integrate an informative section on the website that educates viewers about primary services.
E-commerce Preparation:
- Set up WooCommerce and ensure smooth integration with the CRM for seamless e-commerce capabilities.
CRM Integration:
- Implement CRM to enhance client management, ensuring easy tracking of contacts, segments, and tasks.
- Enable web integration for improved customer relationship building.
- Develop functions to track sales opportunities and automate workflows.
- Establish a lead funnel utilizing CRM capabilities for inbound lead management.
- Design an email newsletter template for consistent monthly communication.

Phase 2: Video Development and Social Media Revamp (Month 2-3)

Video Production:
- Produce and deliver custom videos tailored for each service segment, enhancing online and booth presentations.
Social Media Revamp:
- Overhaul and refresh all social media profile pages for brand consistency and improved engagement.
- Develop a content schedule including 8 static posts and 4 video reels per month, with impactful description copy and effective post scheduling.

Phase 3: Tradeshow Strategy and Launch SEO Initiatives (Month 3)

Tradeshow Booth Development:
- Create an engaging strategy and booth design to attract and inform attendees, leveraging interactive elements.
SEO and Blog Strategy:
- Initiate blog creation and site optimization efforts to enhance search rankings and drive organic traffic.
- Focus on strategic SEO elements for improved visibility and engagement.

Ongoing Deliverables

Company Video and Truck Wrap
- Ensure the owed company video and truck wrap are completed and delivered as part of the initial engagement efforts in Phase 1.

This plan outlines a structured approach to achieving First Choice Marine Supply’s marketing and operational objectives, ensuring a cohesive brand experience across all platforms.