- January 25, 2017
Smart Plug Systems was founded in 2007 and is located in Seattle, WA. Its flagship product, the SmartPlug, is a patented device positioned to replace the current power delivery system for RV’s, Boats, and a variety of specialty vehicles and miscellaneous industrial applications.
Smart Plug Systems came to us with a unique selling opportunity on the horizon, one that would potentially be the catalyst it needed to really rocket growth to a new level. DMC was able to focus on preparing an eye catching and informative sales presentation that took the audience on a journey through the pain points of the industry to the solution that Smart Plug provides. Part of the presentation was the design and conceptualizing of a storefront display where shoppers could try out the cord and plug and watch videos. Not only did we design and write copy for the full display, but we also edited 3 of the 4 videos, including one with a celebrity endorsement. The other videos focused on features of the product, how easy it is to install and reviews from other boat and RV owners.
Once they landed this deal, it was clear we had only just begun. We got to work immediately on creating updated brochures for the RV and Boat components, taking into consideration the international appeal of the brand. We created an entirely new website with an updated look and feel that would be far more user friendly for the sure-to-be growing traffic once the storefront displays were launched. We also provided support with trade shows and events through collateral and online marketing to drive people to visit their booth and see the plug for themselves.