- September 21, 2016
Quick Chek is a privately owned, Whitehouse Station, New Jersey based chain of convenience stores with 140 stores in New Jersey and New York. The first store opened in Dunellen, New Jersey in 1967, and has since then grown into a chain.
DMC worked with Quick Chek to help build awareness for location openings. As with many retail businesses (but the convenience store, especially), location is everything! DMC went with Every Door Direct Mail (EDDM) to saturate surrounding areas with discounts and specials, encouraging them to try out the new convenience store in their neighborhood. We knew that once they went in a couple times for coffee and breakfast on their way to work, they’d be customers for life.