- September 21, 2016
LifeSmiles is a boutique dentistry office that focuses on the customer experience to make dental procedures pleasurable and effective. Instead of just booking as many apt a day as they can fit in, they take time with their clients and offer special services and add-ons like aromatherapy and sedation.
Working with LS was a great joy for us since it gave us an opportunity to develop patient-focused materials with a personal touch that we knew they would implement. Complete rebranding, personalized direct mail, monthly birthday campaign, authority building book and more – their approach was to not only rebrand with a classier look but to also use processes that we developed to make patients feel extra special.
“We wanted consistent branding and wanted our marketing pieces to be more consistent: Both time-wise, to save us internal time, and then for the pieces to coordinate with each other. A big part of that was our new branding; that was one of the first things you did and it looks great! I like the creativity. When I get to do a new project and we get to talk about creative and what it means and what we want to get across. It’s fun to go back and forth with their ideas and see what they come up with. And I don’t have to do the work! They also come back with many suggestions. So I can tell them what I’m thinking and DMC will give me great ideas. Maybe even some things I hadn’t thought of. I think they are professional. They’re focused. They are very time efficient- turn around projects very quickly. I also think they are very personable. So even though they are in Florida (and aren’t Texans), I think they are great people!”
Dr. Randy Mitchmore | LifeSmiles