- July 05, 2016
Val Sklar Robinson has been changing lives through her Hot Yoga Pasadena studio since 1998. In recent years and during her time here with DMC, she transitioned from just offering Bikram Yoga classes to expanding to Hot Yoga and Fusion classes. They’ve been voted the best yoga program in Pasadena, CA for many years running.
Val came to us for a new brand and some marketing materials that would help her stand out from the crowd. We started with developing her new flower logo and a new welcome pack for members who join her studio. Components of the welcome pack include: a short book that highlights her story and the benefits of Bikram yoga and sets her up as an expert for everyone who reads it, a magazine with articles about yoga and healthy living, a custom die-cut card with the class schedule and package pricing on it, and a custom brochure.
We’ve also written, designed, and implemented mailers and handouts promoting her annual 60-day challenge, anniversary celebration, and general prospecting, retention and reactivation efforts.
Another core piece of YogiVal’s vision for her company and life is to be a mentor to other yoga studio owners, helping them with their marketing, client base, and the practice of yoga. She’s been building a network of yoga studio owners and has enlisted our help in setting up marketing solutions for them to see success.