- July 05, 2016
Breath Mastery explores the potential and possibilities of breath and breathing, towards self discipline through the teachings of Dan Brulé, a breath master and guru.
In order to build his student base, increase membership in his annual-turned-monthly program, update the brand and website, and go after speaking and event opportunities, Dan sought us out and became a Mastery Client. We first started with a branding package to develop a logo and collateral that better reflected the power and presence of breathing and then worked with his web team to redo their entire website page for page. We did social marketing to build the membership, emailing to current members to encourage them to take advantage of the resources and classes he offers, and mailers to key industries to highlight the benefits of having Dan as a speaker and presenter at their events. We also helped him fill spots in his annual breathing retreats to Mexico over the winter months. For Dan, the marketing was all about building authority and celebrity status, setting him up as the industry expert.