Commercial Creative Brief

Commercial Creative Brief

Project Concept Presentation

Date: [Insert Date]
Client: [Client Name]
Agency: [Your Agency]

Project Overview

[Campaign Name]
[30s / 60s / 90s]
[Brief description of the overall creative concept and key message]

Scene 1: [Scene Title]

Duration: [0:00-0:10] | Location: [Interior/Exterior - Location]

Storyboard / Visual Reference

Insert storyboard frame or reference image

Scene Description

[Detailed description of what happens in this scene, including camera movements, lighting, and visual elements]

Script / Dialogue

CHARACTER 1:
[Dialogue line 1]
CHARACTER 2:
[Dialogue line 2]

Voice Over (VO)

NARRATOR (V.O.):
[Voice over script for this scene]

Technical Notes

  • • Camera: [Wide shot, Close-up, etc.]
  • • Audio: [Music, SFX, ambient sound]
  • • Special: [Graphics, transitions, effects]

Scene 2: [Scene Title]

Duration: [0:10-0:20] | Location: [Interior/Exterior - Location]

Storyboard / Visual Reference

Insert storyboard frame or reference image

Scene Description

[Detailed description of what happens in this scene]

Script / Dialogue

[Script content for scene 2]

Voice Over (VO)

[Voice over content for scene 2]

Technical Notes

  • • Camera: [Camera direction]
  • • Audio: [Audio elements]
  • • Special: [Special requirements]

Scene 3: [Scene Title]

Duration: [0:00-0:10] | Location: [Interior/Exterior - Location]

Storyboard / Visual Reference

Insert storyboard frame or reference image

Scene Description

[Detailed description of what happens in this scene, including camera movements, lighting, and visual elements]

Script / Dialogue

CHARACTER 1:
[Dialogue line 1]
CHARACTER 2:
[Dialogue line 2]

Voice Over (VO)

NARRATOR (V.O.):
[Voice over script for this scene]

Technical Notes

  • • Camera: [Wide shot, Close-up, etc.]
  • • Audio: [Music, SFX, ambient sound]
  • • Special: [Graphics, transitions, effects]

Scene 4: [Scene Title]

Duration: [0:00-0:10] | Location: [Interior/Exterior - Location]

Storyboard / Visual Reference

Insert storyboard frame or reference image

Scene Description

[Detailed description of what happens in this scene, including camera movements, lighting, and visual elements]

Script / Dialogue

CHARACTER 1:
[Dialogue line 1]
CHARACTER 2:
[Dialogue line 2]

Voice Over (VO)

NARRATOR (V.O.):
[Voice over script for this scene]

Technical Notes

  • • Camera: [Wide shot, Close-up, etc.]
  • • Audio: [Music, SFX, ambient sound]
  • • Special: [Graphics, transitions, effects]

Production Notes

Key Talent

[List of key actors/talent needed]

Locations

[Required filming locations]

Props & Wardrobe

[Key props and wardrobe requirements]

Special Requirements

[Any special equipment, effects, or considerations]

Ready to Bring This Vision to Life?

Let's discuss how we can execute this creative concept for your brand.

Contact: [Your Contact Information] | [Email] | [Phone]