FOUNDATION
DOMINATION
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Building with major brands
"The first step to success is laying a strong foundation; the rest is built on that."
- Andrew Carnegie
FOUNDATIONDOMINATION
Step 1 | R&D
Based on our discovery call and research this systems is tailor built to provide you a marketing foundation for long-term success!
Onboarding & Ongoing Consult
Unlocking Your Vision
Dive deep into your goals with our onboarding consultation and monthly consult calls. Uncover opportunities, short & long-term objectives, client avatars, as well as your personal aspirations.
The Master Plan
Crafting Your Blueprint for Success
Our foundation plan unveils creative strategies, recommended systems & tools for dominance in your market. This will act as our pathway together to continue checking off the goals.
Collaborative Workspaces
Streamlined with Systems
Enjoy our cloud-based systems that ensure organized project tracking, & detailed scope of work management for each marketing venture.
Step 2 | Unleash the Creative
Future-Proof Website for a Fast-Paced World
Effective website design is essential; it ensures a seamless user experience and plays a pivotal role in establishing a compelling online presence. We will make your vision a reality!
🔭 Develop 1 new website, including videos, copy, design & navigation to provide an instant first impression that builds trust and engagement.
💸 Build a lead intake process that provides your unique selling proposition and call to action to generate interest. Opt-ins will be entered into an automation sequence to support their journey.
🪜Share your “Why,” share case studies, solutions, core values and focus on 1 main Call to Action.
📁 Educate viewer on your services to quickly let them see a snapshot of your main offerings.
🧰 Integrate CRM technologies into site to streamline communication and automation processes.
BizNest | All-in-one Business Command Center
Unlocking the potential of automation & client management systems is key to achieving both internal efficiency & provides for unmatched prospect/client journey.
Client Management | Keep track of all your contacts, your industry/investor segments, notes and tasks with ease.
Web Integration | Seamlessly integrate a CRM system into your website to enhance customer relationships and streamline operations.
Opportunities | Provide you with a way to track your sales pipeline, leads & automate sequences.
Inbound Leads | Build lead funnel with sequences
On Time | Develop a comprehensive calendar system and sequences to boost meeting generation and maintain an organized schedule for your business.
Communication | Email newsletter template design to keep you top of mind monthly and audience updates of new offerings and education.
The First Impression Power Pack
In today’s digital landscape, tangible marketing collateral such as brochures, handouts, and event swag play a crucial role in your plan, offering a tangible touchpoint enhances engagement & leaves a lasting impression.
Brand Upgrade & Consistency | Keep integrity of brand across all platforms.
Business Essentials | Start off with the essentials you need to make an amazing first impression. From business cards to your email signature we will have it done and done right!
Impactful Sales Tools & Event Materials | This will help you show up differently for your audience segments and provide the reasons why they should hire you vs. competition. Can be used as sales tool and/or welcome pack and for partners to help support their sales.
Production Guidance | We have our fingers on the pulse of print, and promo production. We are here to streamline your ordering or provide you guidance on best options.
Strategic Video Storytelling
Utilizing impactful videos is key to showcasing your company, sharing compelling testimonials, and amplifying brand awareness to captivate your audience.
Storyteller Video | Create a powerful sizzle and awareness video that provides a quick overview of your why, your bio, how you help, your solutions and testimonials to aid your sales process.
Impact | Develop engaging logo animation video, intro and outro card for you to use on any presentations or future videos.
Foundation Domination
Your Plan Built for a Successful Launch & Long-term SuccessProposed Start Date September 1st
Completion Date October 31st
Does not include email & SMS cost, ad spend or hard cost for production items.
Example Project Scope (1st-Month Plan) Exact plan to be developed after onboarding call.
Phase 1: Sales Collateral, Website Revamp and BizNest Integration
Monthly Consulting:
- Focus on top level goals and any current issues to conquer them quickly.
- Website Development:
- Implement a new website platform and theme that aligns with brand aesthetics and goals.
- Structure navigation to highlight main offerings and streamline user journey.
- Client Journey Plan:
- Map out client journey and automation sequences to streamline processes and provide a remarkable experience.
- Lead Intake Development:
- Implement opt-in forms for lead captures, supporting an automation sequence for nurturing prospects.
- Content Creation:
- Articulate company values and “Why” through engaging copy, including case studies and solutions.
- Highlight one primary Call to Action to drive conversions.
- Establish a lead funnel utilizing CRM capabilities for inbound lead management.
- Design an email newsletter template for consistent monthly communication.
Phase 2: Video Development and Social Media Revamp
- Business Essentials
- Develop dynamic business cards and additional marketing collateral
- Email signatures
- Digital letterhead
- Video Production:
- Produce and deliver custom videos enhancing online presence and presentations.
- BizNest Integration:
- Implement CRM to enhance client management, ensuring easy tracking of contacts, segments, and tasks.
- Enable web integration for improved customer relationship building.
- Develop functions to track sales opportunities and automate workflows.
Phase 3: Launch
- Launch brand initiatives to build continued notoriety and show up in a major way.
Ongoing Deliverables
This plan outlines a structured approach to achieving your marketing and operational objectives, ensuring a cohesive brand experience across all platforms.