Empower Your Employees with Internal Marketing Systems

Understanding the Importance of Internal Marketing Internal marketing is an essential and commonly overlooked part of effective marketing. The internal aspect refers to the marketing relationship a business has with its employees. While focusing on external marketing is vital for raising brand awareness and creating revenue, internal marketing seeks to meet and provide for the […]

Wake Up Your Sleeping Clients with A Reactivation Campaign

You took the time, effort,and resources to obtain each of your clients. How many of them are currently sitting stagnant in your database? Using a reactivation campaign is a cost-effective way to “wake” your clients up who have been “hitting snooze” on your services or product offerings. When it comes to reactivation campaigns, it’s important […]

Do Results = Happiness? OR Does Happiness = Results?

Every company wants their people to do well and enjoy their work. And we believe everyone should work hard in order to be happy, right? But could we be thinking about things backwards? Check out this fast-paced and very funny talk, where psychologist Shawn Achor argues that, actually, happiness inspires us to be more productive. […]