If you have been investigating where your marketing dollars are best spent you most likely have read that direct mail marketing is a low cost high return on investment option. This article will do a good job detailing out what all the fuss is about with direct mail.  Direct mail marketing not only allows you to target your most likely of customer with the precision of a sniper rifle but it also allows you to personalize the offer. With this and the fact that you can track your marketing dollars with direct mail makes it a popular marketing option both for the small biz and the largest of corporations.

The ability to focus in and target only the most likely of customers is a huge asset to direct mail marketing. Companies of all sorts can purchase or rent lists of people with the most favorable demographics that match the existing customer base.  Income, Hobbies, Mortgage data are all available and extremely useful when developing a direct mail campaign. This type of marketing is with a precision focus as opposed to a more shotgun approach such as TV or Radio advertisements.

Personalizing the direct mail piece has shown time and time again to deliver the greatest of response rates. Mail pieces built dynamically with the information mentioned above assist in delivering a compelling offer that will be received favorably. People do not like to receive junk mail but they love receiving mail that is personalized and is relevant to them. New technologies such as variable data printing and Personalized URL’s are taking personalization to a whole new level.  Personalizing each piece of mail even with mailings in the 10’s of thousands of pieces is now simple and cost effective.

Tracking the response rate of direct mail has now become even more accurate with the advent and use of Personalized URLS (PURLs).  Direct mail offers now can contain web site links that are unique to the individual receiving the mail. Again the more personal the offer the better the response and with these tools available with direct mail this has become a very unique and responsive way to market products and services.

Utilizing direct mail along with Variable Data Printing and PURLs in your next marketing effort is certainly worth a good look. The Direct Mail experts at The Print Concierge are happy to show how you how we can work together and implement these new techniques and watch your response rates soar!

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